Sainsbury’s x Microstrategy
sainsbury’s x microstrategy
LocatioN
UK, various offices & stores
The Stage
Spending a few days in Sainbury’s head office and some wonderfully early mornings in their stores our team were guided from the U.S. by Microstrategy’s marketing director to record captivating imagery to help visualise the success that Sainsbury’s have had since implementing Microstrategy’s data analytics.
how we portrayed the message.
With two cameramen, a director and a producer who was in constant contact with the U.S. we successfully captured everything smoothly - including a video interview using a teleprompter mounted to the face of the camera lens to live stream in MicroStrategy’s CEO.
Through the information recorded in the interviews we ended up producing 13 videos from three days of filming each targeted to different customers and enough to keep their message fresh for at least the 12 to 18 months.
Locations & Licensing
With property, people and multiple time zones all having to align we were filming at all times of the day and night. Sainsbury’s store managers were wonderfully accommodating with their time and staff as we had to film without the public and at a time that our American team were awake to bring in their opinions over video to ensure that we were able to capture in a way that captivates the American audience as well as the UK’s.
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